Privacy policy

Privacy Policy

Last updated: April 2026

Allury Wear ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

  • Identity data: name, email address, delivery address
  • Payment data: processed securely by our payment providers (we do not store card details)
  • Technical data: IP address, browser type, device information
  • Usage data: pages visited, products viewed, browsing behaviour
  • Marketing data: communication preferences

2. How We Use Your Data

  • To process and fulfil your orders
  • To communicate with you about your orders and account
  • To send marketing communications (only with your consent)
  • To improve our website, products, and services
  • To comply with legal obligations

3. Cookies

Our website uses cookies to enhance your browsing experience. For full details, please see our Cookie Policy.

4. Third-Party Sharing

We may share your data with trusted third parties:

  • Payment processors (to process transactions securely)
  • Shipping and delivery partners (to fulfil orders)
  • Analytics providers (to improve our services)
  • Marketing platforms (only with your consent)

We never sell your personal data to third parties.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Order data is typically retained for six years in accordance with UK tax and accounting requirements.

6. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing of your data
  • Data portability — receive your data in a structured format
  • Object to processing, including direct marketing
  • Withdraw consent at any time

7. How to Exercise Your Rights

To make a request regarding your personal data, please contact us at support@allurywear.com. We will respond within 30 days.

8. Supervisory Authority

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk.

9. Contact

Allury Wear
Email: support@allurywear.com
Website: allurywear.com